13 posts tagged “google”
Ad revenue in the US rose by 25 percent to $5.2 billion in the third quarter of this year, according to Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
The figure represents a new record for ad revenue in the US, carrying on a trend that has seen revenue in every quarter this year climb to a new high. In the initial nine months of this year ad revenue totalled $15.2 billion, a rise of 25 percent on the same period last year.
IAB chief executive Randall Rothenberg said: "The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising. "Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy." Recently the major internet companies have been scrambling to gain a foothold in the lucrative online ad market.
Google has agreed a deal to buy Internet ad giant Doubleclick for $3.1 billion.
The majority of internet searches conducted around the world are through the popular search engine Google, according to newly released figures from comScore.
Every minute there are approximately 1.4 million internet searches, research from comScore discovered, 60 percent of which are through Google. Yahoo! had the second most searches, followed by the Chinese search engine Baidu. Microsoft and NHN were third and fourth place respectively.
Bob Ivins, the vice president of international markets at comScore, said: "Seeing Asian search engines like China's Baidu.com and South Korea's NHN ranked alongside Google and Yahoo underscores the fact that search has become a truly global phenomenon. "The continued development of search in international markets will undoubtedly present compelling opportunities for savvy marketers on a global scale." Asia Pacific was the region with the most searches, followed by Europe, while the Middle East - Africa region has the fewest searches.
Google shares reach new high
Shares in search engine giant Google have passed the $600 dollar mark for the first time ever, making the company worth over $187 billion. The internet giant has now joined the elite few stocks to have broken the $600 level, including Warren Buffet's Berkshire Hathaway.
Google founders, the Stanford graduates Larry Page and Sergey Brin, who own approximately nine percent of the company each, now have over $17 billion each in shares. Jon Burnham, chief executive of Burnham Securities in New York, told the International Herald Tribune: "It's got a long way to go over the next few years unless someone's going to compete like hell with them.
"I don't see that coming." Much of Google's earnings come from its lucrative advertising business. In 2006 Google reported $104.92 billion in advertising revenue. In January 2007 the Mountain View, California-based company was chosen by Fortune Magazine as the best company to work for.
Analyst and Domainers, Investors and Others to Discuss Industry Growth and Issues at Next Week's Domain Name and Internet Traffic's Top Conference,
T.R.A.F.F.I.C, the domain industry's premier conference, today announced that Michael Gilmour, a respected industry analyst, projects that the domain name and Internet traffic industry will grow dramatically in 2007. Publicly available corporate reports state that Google and Yahoo!'s total revenue in 2006 from their ad-network channel was $7.88 billion, including $800 million from domain parking. Thus, domain parking represents 10.2% of the companies' total ad-network channel, or 4.7% of Google and Yahoo!'s aggregate revenues. Gilmour, who will present at T.R.A.F.F.I.C.'s show next week, projects that online advertising spending will increase by 15.1% for 2007 while domain channel advertising will grow 37.5%.
Gilmour arrived at his figures by extrapolating to four quarters the Q1 2007 Internet advertising revenues of $4.864 billion reported by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), which comes to an estimated $19.42 billion annually, then dividing it by the total revenues they tallied for 2006 of $16.879 billion. His estimate that the domain's channel will grow by 37.5% in 2007 is predicated on figures published by Jordan Rohan of RBC Capital Markets. The domain space accounted for $800 million in revenue in 2006, according to Rohan, and he projected it will reach $1.1. billion this year, an increase of 37.5%. These figures represent the United States market alone. For a copy of Gilmour's full analysis send an email to mgilmour@whizzbangsblog.com.
"With Google and Yahoo!'s advertising revenues continuing to grow dramatically in the coming year, the domain and Internet traffic industry will benefit accordingly," states Gilmour, former Vice-Chairman of the Australian Internet Industry Association and a director in the organization for the past six years. In his 20 years in the Internet industry, Gilmour has contributed to the formation of policies related to Internet privacy, cyber-crime and copyright issues, and chaired a committee to establish online advertising standards. Based in Melbourne, Australia, he frequently writes about financial and other issues concerning the domain and Internet traffic industry at his blog, Whizzbang'sblog (http://whizzbangsblog.com).
"This analysis underscores that domains and Internet traffic will continue to be highly lucrative for some time for those who understand them," says Rick Schwartz, cofounder of T.R.A.F.F.I.C. and WADND. "It's imperative for marketers, bankers, investors and others to attend T.R.A.F.F.I.C. in order to better grasp the importance of targeted Internet traffic to the success of those they represent."
Internet search giant Google is to debut a new mobile search service that will let users search for ringtones, games and other content online, reports the Wall Street Journal.
The move is part of a wider effort by the company to invest more heavily in the wireless sector and challenge companies such as Verizon Wireless and AT&T. Though Google already has a mobile version of its popular web search, the company now plans to become a mobile access point for all internet content.
Seattle-based Medio, which currently runs a similar service for T-Mobile and Verizon, is another company that could be threatened by the new service. Google also unveiled at the beginning of this week a new service that will allow small and medium-sized companies to offer customers a search function on their websites. Dubbed Google Custom Search Business Edition, the product will cost $100 per year and will not require the businesses to display Google advertisements.
For more information on digital product6s and services visit www.dsldance.com
Google has announced that it has acquired Postini, a provider of security and compliance solutions for business and other users around the world.
The deal is said to be worth $625 million and will see Postini, which provides services to over 35,000 businesses, become a subsidiary of Google. The company's message security and encryption services can be used to help protect a company's email and other web-based communication systems.
Commenting on the agreement, Eric Schmidt, chairman of the board and chief executive officer of Google, said: "With this transaction, we're reinforcing our commitment to delivering compelling hosted applications to businesses of all sizes." Using Postini's expertise, Google's hosting applications can help to "streamline" information security mandates for its client organizations, he added. Postini claims that its security technology helps to block more than one billion spam emails and processes two billion connections every day.
For information on other digital products and services visit www.dsldance.com
The results of Internet searches are exposing users to malware, according to a recent report from the software security company McAfee.
At least four percent of all search results could lead users to websites that could download malware, the study found. However, the study also found that the number of such results with malware fell one percent on last year's results.
Most likely to contain websites with malware are the sponsored search results purchased by their owners which appear at the top of a page. The author of the study, Ben Edelman, told vnunet.com: "The search engines could do more. "These advertisers rely completely on search engines, so the search engines are uniquely positioned to kill these businesses."
In the study, Mr. Edelman analyzed the initial 50 results from 2,300 of the most popular keywords on Yahoo! Google, AOL, MSN and Ask.com. Meanwhile, levels of malware have climbed over the last year at a greater rate than in the years before, a recent report has found. In their most recent report, IBM's Internet security systems researchers detected over 7,200 weaknesses, most of which could be exploited by attackers.
Spyware programs are sometimes installed as Trojan horses of one sort or another. They differ in that their creators present themselves openly as businesses, for instance by selling advertising space on the pop-ups created by the malware, states Mark Weibel EVP of Marketing for Broadband National Inc. who operates the industries leading comparative shopping website for digital products and services. “Most such programs present the user with an end-user license agreement which purportedly protects the creator from prosecution under computer contaminant laws. However, spyware EULAs have not yet been upheld in court.”
For more information on digital products and services visit www.dsldance.com
During April, average European usage of the Internet beat out usage by Americans, according to the Internet data company comScore.
An average of 122 million Europeans over the age of 15 used the internet daily during April, the comScore figures showed. This is in contrast to the average of 114 million Americans who used it every day during the same period.
The countries with the largest proportions of their populations on the Internet at any one time, was Denmark with 68 percent and Holland with 83 percent. However, as a whole, Internet penetration in Europe stood at 40 percent, compared to 66 percent in the US. The most visited website in 13 out of the 16 countries was, perhaps unsurprisingly, Google, most often followed by Microsoft.
Included in the survey was Russia, which was the last of countries ranked for internet penetration, with only 11 percent. What are described by the company as "massive" databases are maintained by comScore to monitor the different ways that the internet is used.
For more information on broadband and other digital products and services visit www.broadbandnational.com or www.dsldance.com
Now the search engine giant Google has included the Norton Security Scan in its free pack of useful software, called Google Pack.
The Norton Security Scan is a user-friendly security tool that allows users to scan their PCs for viruses and spyware. In addition, the security software is able to remove all the viruses, trojans and malware, which it detects on a PC.
Rowan Trollope, vice president of the engineering consumer business unit at Symantec, said: "Offering Norton Security Scan through the Google Pack is the perfect way to reach the everyday Internet home user. "Our goal is to provide Internet users everywhere with a powerful and easy-to-use tool to help them evaluate, and understand threats that may reside on their PCs."
Meanwhile, weblogs on Google's Blogger.com page are being used in phishing attacks and to spread malware, according to a recent report. The site may have been chosen by cyber-criminals due to its popularity in search-engines, the research from Internet security firm Fortinet stated.
"Security continues to be at the forefront of Internet users concerns," states Mark Weibel, EVP of Marketing for Broadband National Inc. who operates the Internets leading comparative shopping website for digital products and services. "Norton has long been one of the leaders in security and is a terrific compliment to Googles suite of offerings."
For more information on digital products and services visit www.dsldance.com
Now the search engine giant Google has included the Norton Security Scan in its free pack of useful software, called Google Pack.
The Norton Security Scan is a user-friendly security tool that allows users to scan their PCs for viruses and spyware. In addition, the security software is able to remove all the viruses, trojans and malware, which it detects on a PC.
Rowan Trollope, vice president of the engineering consumer business unit at Symantec, said: "Offering Norton Security Scan through the Google Pack is the perfect way to reach the everyday Internet home user. "Our goal is to provide Internet users everywhere with a powerful and easy-to-use tool to help them evaluate, and understand threats that may reside on their PCs."
Meanwhile, weblogs on Google's Blogger.com page are being used in phishing attacks and to spread malware, according to a recent report. The site may have been chosen by cyber-criminals due to its popularity in search-engines, the research from Internet security firm Fortinet stated.
"Security continues to be at the forefront of Internet users concerns," states Mark Weibel, EVP of Marketing for Broadband National Inc. who operates the Internets leading comparative shopping website for digital products and services. "Norton has long been one of the leaders in security and is a terrific compliment to Googles suite of offerings."
For more information on digital products and services visit www.broadbandnational.com
